About FordLogicIn a world that's inundated with clever business angles and catch-phrase filled advice, FordLogic is a forum where entrepreneurs, business owners and media professionals can share and discuss simple, actionable and effective advice that stands the test of time, from boom through bust. Driven by my own life experiences spanning 15 years navigating the ups and downs of building a digital media company in Silicon Valley, it's about getting back to the basics and doing what's right. No shortcuts. No bullshit.
About Alex FordAlex Ford is the founder and longtime CEO of Praetorian Digital, the leading online media company in the public safety and security market with more than 1 million members and more than 3 million unique visits per month. Praetorian was recently named the 2013 Small Business of the Year by the US Chamber of Commerce.
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“The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant.” – Max De Pree, Former CEO Herman Miller I came across this quote … Continue reading
There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries. On such a full sea are we now … Continue reading
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you … Continue reading
“Salesmanship starts when the customer says ‘no’.” – Mike Herning
Whether you are in sales yourself or managing a sales team, sometimes it’s easy to get frustrated when customers aren’t lining up at your door saying yes on every call. I use the following quote to remind myself that anyone can take orders but true sales is about overcoming objections and winning a prospect over.
“No one ever got too smart from listening” – Mike Herning
As Mike Herning, Chairman of my company and my mentor often says you can never get too smart by shutting your mouth and listening. It’s something I always have to remind myself. As a case in point, I switched the channel to The Apprentice the other day as I do from time to time. I’m always struck by how the above quote applies. There’s always the same lesson to be learned: If you are called into the boardroom (perhaps any boardroom), it is best to keep quiet and speak when spoken to. No good can come of popping off. Speak when spoken to and learn from listening.