About FordLogicIn a world that's inundated with clever business angles and catch-phrase filled advice, FordLogic is a forum where entrepreneurs, business owners and media professionals can share and discuss simple, actionable and effective advice that stands the test of time, from boom through bust. Driven by my own life experiences spanning 15 years navigating the ups and downs of building a digital media company in Silicon Valley, it's about getting back to the basics and doing what's right. No shortcuts. No bullshit.
About Alex FordAlex Ford is the founder and longtime CEO of Praetorian Digital, the leading online media company in the public safety and security market with more than 1 million members and more than 3 million unique visits per month. Praetorian was recently named the 2013 Small Business of the Year by the US Chamber of Commerce.
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Category Archives: Digital Media
This article originally appeared as a two part series for Folio Magazine’s new Web site launch. For many, the New Year is about new beginnings, but if you’re running a media business, it’s about solving the problem of how to build upon what’s already … Continue reading
The world of media has changed radically over the past 15 years. It’s expanded in scale and scope and has gone digital, mobile and social. And it’s gotten a hell of lot more complex. Traditional lines of separation between publisher, … Continue reading
Back in the dotcom days, there was almost nothing as important as a good partnership and most start-ups spent a lot of time developing them. At a minimum, a partnership provided a press release opportunity and demonstrated legitimacy and tangible … Continue reading
As advertising options online proliferate, B2B marketing continues to evolve into a significantly more sophisticated and complex endeavor. What’s the value of an impression? An audience? A click? A lead? If you – like me – run a website or … Continue reading