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About FordLogic
In a world that's inundated with clever business angles and catch-phrase filled advice, FordLogic is a forum where entrepreneurs, business owners and media professionals can share and discuss simple, actionable and effective advice that stands the test of time, from boom through bust. Driven by my own life experiences spanning 15 years navigating the ups and downs of building a digital media company in Silicon Valley, it's about getting back to the basics and doing what's right. No shortcuts. No bullshit.About Alex Ford
Alex Ford is the founder and longtime CEO of Praetorian Digital, the leading online media company in the public safety and security market with more than 1 million members and more than 3 million unique visits per month. Praetorian was recently named the 2013 Small Business of the Year by the US Chamber of Commerce.
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Category Archives: Digital Media
A trend to watch: HubSpot acquires The Hustle
HubSpot announced today that they are acquiring The Hustle for what Axios has reported to be $27 million. The Hustle is a 1.5 million reader strong eNewsletter business targeting entrepreneurs and business owners. In commenting on the acquisition HubSpot highlighted … Continue reading
6 Things for B2B Publishers to Worry About in 2015
This article originally appeared as a two part series for Folio Magazine’s new Web site launch. For many, the New Year is about new beginnings, but if you’re running a media business, it’s about solving the problem of how to build upon what’s already … Continue reading
Posted in Business Strategy, Digital Media, Leadership, Management
Tagged B2B Media, Folio
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Now Trending: The Digital Media Company
The world of media has changed radically over the past 15 years. It’s expanded in scale and scope and has gone digital, mobile and social. And it’s gotten a hell of lot more complex. Traditional lines of separation between publisher, … Continue reading
Posted in Business Strategy, Digital Media
Tagged business strategy, digital media, New media, online advertising, online marketing, online media, startups
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5 Rules for Successful Partnerships
Back in the dotcom days, there was almost nothing as important as a good partnership and most start-ups spent a lot of time developing them. At a minimum, a partnership provided a press release opportunity and demonstrated legitimacy and tangible … Continue reading
Posted in Business Strategy, Digital Media, Entrepreneurship
Tagged business strategy, partnerships, strategic alliance, training
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The Importance of ‘Customer Lifetime Value’ in B2B Online Advertising
As advertising options online proliferate, B2B marketing continues to evolve into a significantly more sophisticated and complex endeavor. What’s the value of an impression? An audience? A click? A lead? If you – like me – run a website or … Continue reading
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