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About FordLogic
In a world that's inundated with clever business angles and catch-phrase filled advice, FordLogic is a forum where entrepreneurs, business owners and media professionals can share and discuss simple, actionable and effective advice that stands the test of time, from boom through bust. Driven by my own life experiences spanning 15 years navigating the ups and downs of building a digital media company in Silicon Valley, it's about getting back to the basics and doing what's right. No shortcuts. No bullshit.About Alex Ford
Alex Ford is the founder and longtime CEO of Praetorian Digital, the leading online media company in the public safety and security market with more than 1 million members and more than 3 million unique visits per month. Praetorian was recently named the 2013 Small Business of the Year by the US Chamber of Commerce.
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Author Archives: alexford
A trend to watch: HubSpot acquires The Hustle
HubSpot announced today that they are acquiring The Hustle for what Axios has reported to be $27 million. The Hustle is a 1.5 million reader strong eNewsletter business targeting entrepreneurs and business owners. In commenting on the acquisition HubSpot highlighted … Continue reading
Quote: “The first responsibility of a leader is to define reality. The last is to say thank you…”
“The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant.” – Max De Pree, Former CEO Herman Miller I came across this quote … Continue reading
Quote: There is a tide in the affairs of men.
There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries. On such a full sea are we now … Continue reading
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6 Steps to Drive Innovation at Your Media Company
Innovation: it’s a necessity for anyone who is looking to grow their business in the rapidly changing world of media today. Judging by the recent ABM and Industry Information Summit I attended, at which innovation was a key theme, I’m … Continue reading
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Why B2B Media Companies Should Consider Online Learning
Originally Posted by FOLIO for my column on FolioMag.com. By Alex Ford As digital media has evolved over the past 10 years, one of the themes – particularly for those of us in the B2B space – has been the … Continue reading
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6 Things for B2B Publishers to Worry About in 2015
This article originally appeared as a two part series for Folio Magazine’s new Web site launch. For many, the New Year is about new beginnings, but if you’re running a media business, it’s about solving the problem of how to build upon what’s already … Continue reading
Posted in Business Strategy, Digital Media, Leadership, Management
Tagged B2B Media, Folio
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3 Steps to Become a More Decisive and Respected Leader
As the leader of a company – regardless of the size – you’re always communicating. Sometimes that may be to an internal audience in front of your entire team or in a one-on-one meeting. Or, it might be externally to … Continue reading
Posted in Leadership, Management, Tips
Tagged authority, communication, management, professional development, tip
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Now Trending: The Digital Media Company
The world of media has changed radically over the past 15 years. It’s expanded in scale and scope and has gone digital, mobile and social. And it’s gotten a hell of lot more complex. Traditional lines of separation between publisher, … Continue reading
Posted in Business Strategy, Digital Media
Tagged business strategy, digital media, New media, online advertising, online marketing, online media, startups
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Tip: Focus on Nurturing Problem Solvers Not Solving Problems
If you’ve started a company or have been promoted up through the ranks to a management role, chances are that you’re really good at doing things yourself and controlling every detail. Early on in our careers, it’s often what makes … Continue reading
Posted in Leadership, Management, Tips
Tagged delegation, management, micromanagement, tip
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5 Rules for Successful Partnerships
Back in the dotcom days, there was almost nothing as important as a good partnership and most start-ups spent a lot of time developing them. At a minimum, a partnership provided a press release opportunity and demonstrated legitimacy and tangible … Continue reading
Posted in Business Strategy, Digital Media, Entrepreneurship
Tagged business strategy, partnerships, strategic alliance, training
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