About FordLogicIn a world that's inundated with clever business angles and catch-phrase filled advice, FordLogic is a forum where entrepreneurs, business owners and media professionals can share and discuss simple, actionable and effective advice that stands the test of time, from boom through bust. Driven by my own life experiences spanning 15 years navigating the ups and downs of building a digital media company in Silicon Valley, it's about getting back to the basics and doing what's right. No shortcuts. No bullshit.
About Alex FordAlex Ford is the founder and longtime CEO of Praetorian Digital, the leading online media company in the public safety and security market with more than 1 million members and more than 3 million unique visits per month. Praetorian was recently named the 2013 Small Business of the Year by the US Chamber of Commerce.
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Author Archives: alexford
“The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant.” – Max De Pree, Former CEO Herman Miller I came across this quote … Continue reading
There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries. On such a full sea are we now … Continue reading
Innovation: it’s a necessity for anyone who is looking to grow their business in the rapidly changing world of media today. Judging by the recent ABM and Industry Information Summit I attended, at which innovation was a key theme, I’m … Continue reading
Originally Posted by FOLIO for my column on FolioMag.com. By Alex Ford As digital media has evolved over the past 10 years, one of the themes – particularly for those of us in the B2B space – has been the … Continue reading
This article originally appeared as a two part series for Folio Magazine’s new Web site launch. For many, the New Year is about new beginnings, but if you’re running a media business, it’s about solving the problem of how to build upon what’s already … Continue reading
The world of media has changed radically over the past 15 years. It’s expanded in scale and scope and has gone digital, mobile and social. And it’s gotten a hell of lot more complex. Traditional lines of separation between publisher, … Continue reading
If you’ve started a company or have been promoted up through the ranks to a management role, chances are that you’re really good at doing things yourself and controlling every detail. Early on in our careers, it’s often what makes … Continue reading
Back in the dotcom days, there was almost nothing as important as a good partnership and most start-ups spent a lot of time developing them. At a minimum, a partnership provided a press release opportunity and demonstrated legitimacy and tangible … Continue reading
As I discussed in the first two parts of this series, it’s critical to set the right context for delivering negative feedback as a manager and leader as well as build a feedback process. But even if you’ve done a … Continue reading