About FordLogicIn a world that's inundated with clever business angles and catch-phrase filled advice, FordLogic is a forum where entrepreneurs, business owners and media professionals can share and discuss simple, actionable and effective advice that stands the test of time, from boom through bust. Driven by my own life experiences spanning 15 years navigating the ups and downs of building a digital media company in Silicon Valley, it's about getting back to the basics and doing what's right. No shortcuts. No bullshit.
About Alex FordAlex Ford is the founder and longtime CEO of Praetorian Digital, the leading online media company in the public safety and security market with more than 1 million members and more than 3 million unique visits per month. Praetorian was recently named the 2013 Small Business of the Year by the US Chamber of Commerce.
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Author Archives: alexford
If you’ve set the right context within your team – established objectives, focused on professional development and clarified expectations – the next step is to make feedback part of your company DNA and build a ‘feedback process’. For me, having … Continue reading
Learning to give negative feedback not only constructively, but gracefully, is one of the toughest and most important lessons of being an effective entrepreneur or business professional because it’s one of the skills that elevates you from being a manager … Continue reading
It’s to no one’s surprise that sleepless nights and stress go hand in hand with running a business, starting a company or working to advance your career. There is always something to worry about – an important sales meeting or … Continue reading
In my 15 years of being a CEO, there is one simple rule I follow: Never send negative feedback via email. That includes chat or text message and essentially anything electronic. Particularly for those of you in the workforce under … Continue reading
Politics and drama are often seen as unavoidable fixtures in business and corporate life. Is it possible to create a culture that spits out drama and minimizes the politics? I know a lot of accomplished business people who take a … Continue reading
There’s a lot of advice out there about how to hire. Clearly you need people who are smart, proactive, self-starters, team players and have the right skills. The list goes on and on. But if you’re running a small, growing company … Continue reading
Where do you fall? This is right on. If you’re in the middle, this clearly depicts both both the excitement and challenge that comes with being a CEO or entrepreneur.
The other week, I received an email from a fellow entrepreneur asking that if I had just one piece of advice to offer someone who was looking raise angel investment for their business, what it would be. Here’s my response, … Continue reading
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you … Continue reading
“Salesmanship starts when the customer says ‘no’.” – Mike Herning
Whether you are in sales yourself or managing a sales team, sometimes it’s easy to get frustrated when customers aren’t lining up at your door saying yes on every call. I use the following quote to remind myself that anyone can take orders but true sales is about overcoming objections and winning a prospect over.