Quote: Steve Jobs on Focus and Simplicity

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs (BusinessWeek)

I’m a proponent of the theory that a CEO or entrepreneur cannot just be able to think big picture, but can also zoom into the gnarly details of a problem, sort through the complexity and come up with a clean, simple solution. It’s not easy to be able to process information on two levels – zooming in and zooming out – but ultimately it’s about understanding the big picture well enough to be able focus on what really matters and then distill that into a simple solution or strategy. That’s a big part of what this blog is about.

About alexford

Alex Ford is an accomplished entrepreneur, angel investor and executive and the founder of Praetorian Digital.
This entry was posted in Business Strategy, Leadership, Quotes, Uncategorized and tagged , , , . Bookmark the permalink.

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