Quote: Steve Jobs on Focus and Simplicity

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs (BusinessWeek)

I’m a proponent of the theory that a CEO or entrepreneur cannot just be able to think big picture, but can also zoom into the gnarly details of a problem, sort through the complexity and come up with a clean, simple solution. It’s not easy to be able to process information on two levels – zooming in and zooming out – but ultimately it’s about understanding the big picture well enough to be able focus on what really matters and then distill that into a simple solution or strategy. That’s a big part of what this blog is about.

About alexford

Alex Ford is an accomplished entrepreneur, angel investor and executive. He has led Praetorian Digital, the leading online media company in the public safety and security market, as CEO and President since 2001. Under his direction, Praetorian has launched more than 30 websites, including PoliceOne.com, FireRescue1.com, EMS1.com and CorrectionsOne.com – all the #1 digital media properties in their respective markets – and brought together more than one million first responders to create the world’s largest network for public safety.
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