“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs (BusinessWeek)

I’m a proponent of the theory that a CEO or entrepreneur cannot just be able to think big picture, but can also zoom into the gnarly details of a problem, sort through the complexity and come up with a clean, simple solution. It’s not easy to be able to process information on two levels – zooming in and zooming out – but ultimately it’s about understanding the big picture well enough to be able focus on what really matters and then distill that into a simple solution or strategy. That’s a big part of what this blog is about.