“Salesmanship starts when the customer says ‘no’.” – Mike Herning
Whether you are in sales yourself or managing a sales team, sometimes it’s easy to get frustrated when customers aren’t lining up at your door saying yes on every call. I use the following quote to remind myself that anyone can take orders but true sales is about overcoming objections and winning a reluctant prospect over.
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About alexford
Alex Ford is an accomplished entrepreneur, angel investor and executive. He has led
Praetorian Digital, the leading online media company in the public safety and security market, as CEO and President since 2001. Under his direction, Praetorian has launched more than 30 websites, including PoliceOne.com, FireRescue1.com, EMS1.com and CorrectionsOne.com – all the #1 digital media properties in their respective markets – and brought together more than one million first responders to create the world’s largest network for public safety.
