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About FordLogic
In a world that's inundated with clever business angles and catch-phrase filled advice, FordLogic is a forum where entrepreneurs, business owners and media professionals can share and discuss simple, actionable and effective advice that stands the test of time, from boom through bust. Driven by my own life experiences spanning 15 years navigating the ups and downs of building a digital media company in Silicon Valley, it's about getting back to the basics and doing what's right. No shortcuts. No bullshit.About Alex Ford
Alex Ford is the founder and longtime CEO of Praetorian Digital, the leading online media company in the public safety and security market with more than 1 million members and more than 3 million unique visits per month. Praetorian was recently named the 2013 Small Business of the Year by the US Chamber of Commerce.
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Tag Archives: online media
Now Trending: The Digital Media Company
The world of media has changed radically over the past 15 years. It’s expanded in scale and scope and has gone digital, mobile and social. And it’s gotten a hell of lot more complex. Traditional lines of separation between publisher, … Continue reading
Posted in Business Strategy, Digital Media
Tagged business strategy, digital media, New media, online advertising, online marketing, online media, startups
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The Importance of ‘Customer Lifetime Value’ in B2B Online Advertising
As advertising options online proliferate, B2B marketing continues to evolve into a significantly more sophisticated and complex endeavor. What’s the value of an impression? An audience? A click? A lead? If you – like me – run a website or … Continue reading
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