Tag Archives: online media

Now Trending: The Digital Media Company

The world of media has changed radically over the past 15 years. It’s expanded in scale and scope and has gone digital, mobile and social. And it’s gotten a hell of lot more complex. Traditional lines of separation between publisher, … Continue reading

Posted in Business Strategy, Digital Media | Tagged , , , , , , | 1 Comment

The Importance of ‘Customer Lifetime Value’ in B2B Online Advertising

As advertising options online proliferate, B2B marketing continues to evolve into a significantly more sophisticated and complex endeavor.  What’s the value of an impression?  An audience?  A click?  A lead? If you – like me – run a website or … Continue reading

Posted in Digital Media, Uncategorized | Tagged , , , | Leave a comment