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About FordLogic
In a world that's inundated with clever business angles and catch-phrase filled advice, FordLogic is a forum where entrepreneurs, business owners and media professionals can share and discuss simple, actionable and effective advice that stands the test of time, from boom through bust. Driven by my own life experiences spanning 15 years navigating the ups and downs of building a digital media company in Silicon Valley, it's about getting back to the basics and doing what's right. No shortcuts. No bullshit.About Alex Ford
Alex Ford is the founder and longtime CEO of Praetorian Digital, the leading online media company in the public safety and security market with more than 1 million members and more than 3 million unique visits per month. Praetorian was recently named the 2013 Small Business of the Year by the US Chamber of Commerce.
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Author Archives: alexford
“Salesmanship starts when…
“Salesmanship starts when the customer says ‘no’.” – Mike Herning
Whether you are in sales yourself or managing a sales team, sometimes it’s easy to get frustrated when customers aren’t lining up at your door saying yes on every call. I use the following quote to remind myself that anyone can take orders but true sales is about overcoming objections and winning a prospect over.
The Law of Red Flags in Management
Managing people can be one of the most difficult, challenging and frustrating aspects of running a business or advancing in your career. It can also be one of the most rewarding. How do you get more of the latter and … Continue reading
Posted in Management, Uncategorized
Tagged law of red flags, leadership, management, personnel
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“No one ever got very smart from talking”
“No one ever got too smart from listening” – Mike Herning
As Mike Herning, Chairman of my company and my mentor often says you can never get too smart by shutting your mouth and listening. It’s something I always have to remind myself. As a case in point, I switched the channel to The Apprentice the other day as I do from time to time. I’m always struck by how the above quote applies. There’s always the same lesson to be learned: If you are called into the boardroom (perhaps any boardroom), it is best to keep quiet and speak when spoken to. No good can come of popping off. Speak when spoken to and learn from listening.
Posted in Quotes, Uncategorized
Tagged Mike Herning, professional development, quotes
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Management Training from ‘The Corner Office’ Courtesy of the NY Times
I’m always interested in refining my leadership and management skills. It’s easy to forget the basics or become set in your ways. Each Sunday the New York Times publishes a column titled the Corner Office by Adam Bryant – http://projects.nytimes.com/corner-office … Continue reading
Posted in Leadership, Management
Tagged leadership, management, personnel, professional development, training
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The Importance of ‘Customer Lifetime Value’ in B2B Online Advertising
As advertising options online proliferate, B2B marketing continues to evolve into a significantly more sophisticated and complex endeavor. What’s the value of an impression? An audience? A click? A lead? If you – like me – run a website or … Continue reading
Book Review: The power of little bets
As an entrepreneur, I’ve used ‘little bets’ throughout my career and would credit the strategy as one of the key factors driving the success of the Praetorian Group. Peter Sims, a longtime business contact and friend, recently published a book … Continue reading
Posted in Book Reviews, Entrepreneurship, Leadership, Management
Tagged book review, business strategy, entrepreneurship, management
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Silicon Valley and Failure
I forwarded the following article to one of my entrepreneur friends: http://www.siliconvalleywatcher.com/mt/archives/2009/06/vinod_khosla_to.php She asked: Does the Valley really have that much of a cushion for failing? It’s not apparent to me that it’s any different than the rest of the … Continue reading
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